Get primer + moisturizer in 1! Primerizer delivers 24-hour hydration plus powerful primer benefits in the lightest possible texture. It was created in our L.A. photo studio to instantly increase moisture by 127% & prep skin for makeup in 1 step. This non-greasy, quick-dry formula acts as a makeup magnet that locks on foundation & makes it last.

n a consumer study on 101 women after 1 use:

97% said it feels lightweight
87% said skin felt instantly hydrated
91% said their makeup went on flawlessly